Spring is the time of massive signing of new contracts. The stars agree to become the faces of advertising campaigns and entire brands, and right now the fate of summer and autumn showcases, pages of glossy magazines and our preferences is being determined. Would you buy cosmetics from these stars?
Victoria Beckham starred in the third commercial for Marc Jacobs. This time Vicki looks like a very, very well-done and skinny chicken with uneven feathers. However, fans can run to buy bags – maybe they are the reason for this self-irony.
El MacPherson followed in the footsteps of Halle Berry and Jessica Alba and agreed to become the face of the Revlon brand. As the president of the company, David Kennedy, said, “El is a special supermodel: she combines the qualities of a businesswoman, model, actress and a good mother. It expresses well the mood of the brand. ” One of the reasons for El’s consent was the company’s policy – Revlon conducts a lot of research in the field of women’s health and organizes campaigns against breast cancer.
Justin Timberlake became the face of the new Givenchy perfume. “In addition to being incredibly popular, Justin is also a global trendsetter, reviving elegant style,” said President Alan Lorenzo. Timberlake is in good company – Liv Tyler is still the face of Givenchy women’s perfume line. The advertising campaign will start in June and will run until the end of the year.
Jude Law, the star of the recently released Blueberry Nights, is the face of the new Dior fragrance. This is his advertising debut – as the actor says, quite exciting. “I have loved Christian Dior cosmetics for a long time, and the opportunity to share this success with the perfume house is a great honor for me,” Lowe said. However, the honor is not so great – Lowe will not appear on the billboards of the USA and Great Britain. Only in Europe and Canada. We hope that we will see it in Russia too!