ACC DC is a premium beer brand owned by the Australian rock band of the same name. In the advertising campaign that accompanied the release of the new product, it was said that all fans of the musicians simply must try the drink. Beer is produced by the company Karlsberg Group, which is located in the German city of Homburg. The product is sold in Australia, Brazil, Russia and Central European countries.
Historical information
AC/DC beer was launched in 2013. For musicians, this was not the first experience of producing alcohol – in 2011, a collection of wines was released in Australia, named after the compositions of the famous band. The group has signed a beer production contract with Karlsberg, one of Germany’s oldest breweries, operating since 1878.
The company was founded by the great-great-grandfather of the current owner, Christian Weber. He managed to restore the bankrupt brewery and set up sales of products throughout the country. In the 60s, the assortment was replenished with mineral water and soft drinks. In 1983, the company entered the export market. At the same time, a line for the production of beer cocktails and energy drinks was launched. The Karlsberg group of companies brings together several companies in the industry.
Production features
The brewery produces products in full compliance with the old Bavarian law on the purity of brewing. The manufacturer considers water to be one of the most important ingredients of a quality drink. The resources are underground springs located in the Schlossberg caves, where beer used to be aged using natural storage instead of cellars.
The springs flow through red sandstone, which naturally purifies the water and enriches it with trace elements. The company combines different varieties of hops and malt, creating compositions with an original and well-recognized taste. AC/DC is a medium-strength pale lager made using classic technology. Three ingredients are used to make beer: barley malt, hops and water.
The appearance of AC / DC beer was eagerly awaited by all fans of the rock band. The company was inundated with pre-orders as early as the product development stage. Initially, the packaging was based on the artwork from the 2008 album Black Ice, but then the design was changed to the design of the Rock or Bust compilation, which was released in 2014 and was a huge success. Beer is poured into cans of 0,5 liters and five-liter kegs.
Interesting Facts
The production of alcoholic beverages under their own brand is a traditional business for rock musicians. Kiss, Iron Maiden, Sepultura and Def Leppard have their own signature beer. One of the best products of this series is the Road Crew beer, created with the participation of the Motorhead team. The drink won the 2017 Carousel Awards, beating the competition by a wide margin.
The redesign of AC/DC cans was timed to coincide with the band’s world tour, which took place in 2015 and set a record for the fastest ticket sales – 300 in 77 minutes.
Karlsberg Brewery produces an AC/DC energy drink named after the band’s High Voltage album. The composition of the invigorating drink includes caffeine, taurine and a group of vitamins.
Characteristics of beer AC/DC, 5%
Transparent drink of golden color with a strong aroma of natural hops. Fairly dense foam with small bubbles holds well and settles slowly. Light-bodied beer with a refreshing clean taste, combining malt notes and light hop bitterness. The finish has the floral and orange tones characteristic of Karlsberg products. The density of the drink is 11,6%.
