ABC of trends

Trends write about important concepts, technologies, companies and people of today and try to imagine how they will affect the future: from additive technologies to ecotourism, through crowdshipping and startups

3D printing Over the past few years, we have found ourselves in a situation where almost everything can be printed on a printer: from figurines to wind turbines, and even body parts and entire villages. The 3D printing industry is one of the most dynamically developing, it is also closely connected with other promising areas: bioprinting, 3D scanning, and so on.

5G The new generation of mobile communications with high-speed Internet and instant network response provides high data exchange speeds and minimal signal transmission delay – only 1–2 ms. This allows the implementation of new services that could not work in 4G networks. For example, the 5G network will make it possible to download a full-length movie in a matter of seconds.

Agile Initially, the term, which means “agile” approach to software development, referred to the field of IT. However, then the Agile approach began to be applied in many areas – from industry to management. Agile suggests that when implementing a project, it is important to focus on constantly changing environmental conditions, and not blindly follow a pre-made plan.

The Amazon Amazon was founded by Jeff Bezos in 1994 as an online bookstore. Now it is a leading global player in the e-commerce market with hundreds of billions of dollars in annual turnover. Bezos, by 2021, holds the title of the richest person on Earth. One of the most profitable, important and promising projects of Amazon is the AWS cloud service.

Apple An electronics manufacturer and the world’s largest company by market capitalization. Although not the industry leader in terms of market share, Apple is known for its innovative devices and has actually set the fashion in the consumer electronics market for many years.

Big Data Thanks to the analysis of Big Data (that is, methods for processing large amounts of data for specific tasks and purposes), the possibilities of analytics are significantly expanded, and it becomes possible to obtain valuable information for customers. Using the possibilities of Big Data, companies can get a lot of useful information about competitors, their partners and customers.

Eco-friendly Being Ecofriendly means consuming only sustainable products, sorting waste, reusing or recycling things, saving resources and using sustainable transport. At the same time, Ecofriendly can be not only an individual, but entire companies and even corporations.

EdTech Many innovative technologies and approaches have appeared in the field of education: these are online learning platforms, and virtual reality devices in school and university programs, and elements of the so-called gamification in education, and electronic diaries. All this is EdTech or Educational Technology, a young and actively developing direction that introduces traditional learning models into a new technological environment.

Facebook (social network is banned in our country) The world’s largest social network with almost 2 billion daily users, Facebook is a key asset of the Meta Platforms IT holding (which was also called Facebook until the fall of 2021, and since March 2022 has been recognized as an extremist organization in our country and banned), uniting such platforms as Instagram (also banned in our country by a court decision) and WhatsApp. The company was founded in 2004 by Mark Zuckerberg, who in three years became the youngest dollar billionaire in history.

FinTech A business that provides financial services (payments and transfers, lending, crowdfunding), using modern technologies, competes directly with banks. The advantage of FinTech companies is that they use innovations – Big Data, mobile technologies, robots, artificial intelligence, biometrics, cloud technologies. In response to this challenge, large banks themselves are actively implementing the principles of FinTech in order to retain old and attract new customers.

FoodTech Plant-based meat, fat substitute and insects as a source of protein are far from the most daring ideas in the field of food tech. With the development of science and technology, many projects are emerging at the intersection of chemistry, biology, ecology and society – which will determine our nutrition in the coming decades.

HR in innovation In the era of robotization, the problem of human resources, that is, HR, is acute. To fit into modernity, to compete with robots and artificial intelligence, a person must acquire new competencies. Recently, meetings have been held at the international level to address HR-related problems, for example, workers left out of work as a result of the introduction of artificial intelligence.

HR and labor market It is important for any company to competently select the most suitable and capable employees for its team. This is usually done by the HR department. The concept itself originates from the English human resources, i.e. “human resources”, the personnel of the enterprise. But now it is more used specifically to refer to specialists in the field of personnel management.

IT The information technology boom occurred in the 1990s, and now IT is the engine of the economy. IT is everything that is connected with the processing, storage and transmission of information. IT encompasses all the resources needed to work with information—the computers, software, and networks needed to store and retrieve information.

Insurtech Startups in the field of insurance – in other words, InsurTech companies – use modern technologies – chat bots, applications, artificial intelligence, the Internet of things – to quickly communicate with customers. For example, machine learning models risk, product demand, detects fraud, and handles customer complaints.

Microsoft One of the largest IT corporations in the world, a leading manufacturer of software for personal computers, creator of the Windows operating system. In its more than 40-year history, Microsoft has bought dozens of companies, on the basis of which it builds an ecosystem of IT services. The founder and co-owner of Microsoft is Bill Gates, a philanthropist and visionary.

NASA The National Aerospace Administration of the United States – NASA – was created in 1958 in response to the launch of the first artificial Earth satellite by the USSR and the beginning of the “space race”. The agency is responsible for the US civil space program and is the world’s leading space research organization.

Philtech Digital technologies can be used to solve socially significant problems – inequality, poverty, and so on. Filtech projects offer case studies for solving such issues. It could be a global hunger donation app, a computer vision app to help the visually impaired, or it could be a blockchain-based project to combat illegal fishing. The latter, for example, is implemented in Australia, New Zealand and Fiji.

Soft skills For successful teamwork and career advancement, knowledge of one’s business is not always enough. Soft skills or “flexible skills” are non-core skills that are not related to a specific professional activity and belong to the category of personal qualities that can help you work more efficiently. In other words, Soft skills are non-specialized but career-critical skills.

ABC of modernity We have collected a whole dictionary of terms that are obscure, but important for understanding modern society, and have tried to explain and analyze them in detail. One release, one concept.

Bikesharing Bikesharing (from the English bike – bike) – short-term rental of bicycles. Its main difference from traditional rental is that the bike is not tied to the docking station, it can be left in any place where bike parking is allowed. To start using one of the bikesharing services, you need to install the appropriate mobile application, register your driver’s license or passport, credit card number in it. Payment is debited from the client’s account after the end of the lease. Bikesharing is most widespread in China.

Banks By the 2020s, the banking industry in our country has become the locomotive of innovative development. The largest banks are building their own ecosystems, testing and introducing the latest IT solutions to the market. Also, credit institutions play an important role in the development of the “green” economy through financial support for relevant projects.

Unmanned vehicles The functioning of unmanned vehicles is based on a whole complex of intelligent systems. For example, computer vision allows an autonomous machine to recognize oncoming and neighboring objects, estimate the distance to them, predict the probability and prevent a critical situation from occurring. The introduction of 5G will give self-driving cars the ability to interact with roads, traffic lights, street signs and parking lots.

Business education Many dream of starting their own business and are wondering where to learn it. In our country, the business education market is diverse and has existed since the 1990s. An MBA degree is one of the most popular formats for acquiring skills in management, finance, marketing, and human resources. In addition to the MBA, as part of business education, you can choose classic university programs and advanced training programs.

Biodiversity The diversity of life on Earth in all its forms includes not only the huge variety of species of organisms that live on the planet. Biodiversity is also the genetic diversity and diversity of ecosystems – communities of living beings, all members of which are closely interconnected (for example, forests, coral reefs, swamps).

Biofuel Biomass is the main fuel for green energy, accounting for two-thirds of the energy generated from renewable sources. Biofuels (fuel from vegetable or animal raw materials) include pelleted wood, bioethanol, biogas, manure, straw, wood chips. The main use of biofuels in the energy sector is heating.

Charity Over the past ten years, the idea of ​​charity in our country has gained momentum. But in most cases, charity remains spontaneous and emotional. It is possible to help the “third” sector more effectively and with a longer-lasting result – this is called systemic charity.

Improvement Measures for the improvement of the settlement are necessary in order to make it more convenient, modern and safe. Improvement, as a rule, includes landscaping, construction and repair of roads, restoration of buildings, installation of lighting and street navigation, construction of playgrounds and much more.

Blockchain The database, which is a continuous chain of blocks, each of which is connected to the previous one through the records it contains, is increasingly being used in large businesses. Each block stores the information contained in the entire chain. It cannot be edited or deleted. Cryptocurrencies, for example, work according to this scheme. Blockchain can be integrated into the work of banks or, for example, government agencies with large databases of information about citizens.

Venture investments This is the name of risky investments in innovative business. Typically, venture capital investors invest in startups because the underlying innovation opens up a new, unoccupied market. The very concept of venture investments comes from the English word venture – “adventure”, since such investments have the greatest risk, although they are potentially the most profitable.

Immortal life The favorite fantasy of mankind at all times is the achievement of immortality. But now it is no longer enough for us to just live long – we do not want to grow old. Today, the largest medical and technological corporations are working in this direction, and startups offering “immortal” developments enter the market with enviable regularity.

Visionaries Visionaries can contribute to the development of innovations in the country – strategists who are able to feel trends, navigate the market and influence it, determine development vectors, find meanings, convey them to the masses and motivate the masses to act. Visionaries are multitasking. They are able not to get lost in a huge flow of information, isolate the main thing from it and apply this knowledge in practice.

Virtual reality While inside virtual reality, the user can interact with the XNUMXD computer environment using a special helmet, gloves and other devices. A person becomes a part of the virtual world, can manipulate objects, perform a series of actions and explore a new environment. Virtual reality is directly related to the use of computer technology.

Implementation of innovations Inventions and progressive ideas are useless without their implementation in production, business and people’s lives in general. The implementation of the results of scientific research requires the restructuring of business processes, retraining of employees, and large investments. At the same time, the introduction of innovations may not lead to the expected result, and the company may suffer losses.

Military technology From propellers and explosives to the Internet and nuclear energy, a huge amount of civilian technology, including those that are an integral part of our daily lives, came from the world of military innovation.

Volunteering Where there is long-term engagement, social transformation will be gentler. Volunteering is dozens of forms of various civic participation. And it is becoming more and more popular – both for people and for companies.

Higher education Traditionally, our country used the “German” system of higher education – a five-year specialty, but since 2011 the country has switched to the Bologna system. Higher education now consists of a bachelor’s degree (four years) and a master’s degree (at least two years). Those who have previously completed the classical five-year plan can continue their higher education in the magistracy. For them, this may be an opportunity to improve their chances in the job market.

Gamification The use of game approaches and mechanics in non-game processes is also possible in education. This method is called gamification and is designed to increase the involvement of students in solving problems. Gamification is used in both school and corporate education and helps to increase motivation and retain attention. It works through a system of points, achievements, statuses, discounts.

Gender Gender roles began to change clearly only in the XNUMXth century, but many people still live based on outdated gender stereotypes. The roles of men and women (and the very idea of ​​what it means to be a man and a woman) are changing – along with this, social institutions and entire economic structures are changing.

Resource scarcity Within the framework of the “green” economy, it is customary to talk about the shortage of natural resources: fresh water, minerals, soils. The scarcity of resources is the result of the continuous growth of the world’s population, uncontrolled mining and environmentally irresponsible business.

Augmented Reality With the help of computer technology, the real world can be combined with interactive information (sound, text, infographics, animation, video, 3D models, and so on), which is called augmented reality. It can be played on the screens of mobile phones, tablets, glasses. The purpose of augmented reality is to provide the user with a rich audiovisual experience.

Preschool education At the initial stages, it is more important than ever for a child to develop taking into account his individual characteristics and gain experience in social interaction. This is done by the system of preschool education – nurseries, kindergartens, child development centers. The programs of this stage prepare children for school, form a level of development sufficient for them to master further educational programs.

Magazine This is not only an artifact that is pleasant to hold in your hands, but also a useful tool. This almanac contains materials on key trends in the economy that are changing society, business and people. In each issue, we summarize the most important and current trends in the field of high technology, innovation, environment, education and complement them with ratings, research and case studies from trusted experts, consultants and rating agencies.

Pollution The deterioration of the environment (soil, water and air) in most cases occurs through the fault of man. The main sources of pollution are household waste, exhaust gases, oil production, food industry waste, pesticides. Deforestation, urbanization, soil erosion, drainage and poaching are also considered environmental pollution.

“Green” energy Renewable energy is obtained from inexhaustible sources – wind and sunlight. In another way, it is called “green” energy. It is also obtained from tides, water flows, geothermal heat – the heat of the earth’s interior – and biofuels. At the moment, green energy accounts for a third of all energy received in the world.

Green jobs According to the UN, “green” jobs – that is, jobs in businesses that produce goods and services that benefit the environment – must meet several criteria. These are decent wages, employment stability, safe working conditions, career growth and respect for employee rights.

Green finance Many large companies invest in the implementation of environmental projects. One type of green finance is green bonds. Funds from their placement are directed to the implementation of environmental protection projects. The goal of green bonds is to attract investors to finance environmental initiatives.

“Green” podcast The environmental agenda is getting louder — and we wanted to figure out what is true and what is hype. We are looking for answers to questions that concern us and you in order to maintain friendly relations with the planet.

Ilon Mask Visionary, innovator, enthusiast of eco-friendly transportation and space colonization, billionaire Elon Musk can undoubtedly be called the brightest entrepreneur of our era.

Inclusion This is one of the key principles of the life of modern society. It means that all people in society receive equal rights and opportunities, regardless of gender, nationality, physical data, health, orientation and any other characteristics. The goal of inclusiveness is a world without barriers in all areas: education, business, politics and culture.

Innovative business Important factors of innovative business – that is, entrepreneurship associated with the implementation of new technologies and knowledge – are consumer demand for innovative products, the presence of a developed scientific and technical potential of the country’s economy, the presence of investors willing to sponsor innovative activities.

Foreign languages For a long time already, knowing only the native language is not enough for traveling, entering universities and hiring. Learning a foreign language is both a hobby and a necessity. Knowledge of at least one of the variety of foreign languages, especially English, expands the circle of communication, raises the general cultural level and trains the brain.

Intellectual volunteering Help is different. You can help others not only with money, but also with skills, skills and experience. We tell you how the services and platforms for intellectual volunteering work and how you can help foundations professionally.

Internet of things A network of devices connected to the Internet and interacting with each other or with the external environment can be used both at home and at work. These are, for example, health trackers, home security, security systems, surveillance cameras, digital assistants, insurance telematics. One of the main advantages of the Internet of things is autonomy and the absence of human intervention in the operation of the system.

Artificial Intelligence Intelligent machines and computer programs are capable of solving many problems in the real world. Artificial intelligence eliminates the human factor. One of the main advantages of artificial intelligence is the speed of data processing, the ability to train the system and save on human resources.

Research and reports Surveys and their interpretation are what experts in consulting and research firms do to compile detailed reports on the state of the economy and society. Already these documents are carefully studied by decision makers.

History of justice During the pandemic, the demand for justice has grown in society – but do we understand what it is? Trends and investment company A1 understand the history of the concept of justice: how did our ancestors see it, and how do we see it? What can make our society more just? Is fairness possible in business, and if so, what might it look like?

Personnel for the social economy The “third” sector in our country is developing rapidly and is gradually moving away from the idea that employees and leaders of non-profit organizations should work on enthusiasm. To do this, you need to build work processes, delegate authority, distribute responsibility – everything that professional managers do. Who are they – cadres for the social economy?

How does it work The world has never changed so fast. A person does not have time to grow up and find his place in society, as his skills, knowledge and vocabulary become obsolete. We explain certain phenomena and processes of the new century in an accessible language.

Carpooling Carpooling, also often referred to as ridesharing, is the sharing of a private car, in which the driver, who is also the owner of the car, recruits fellow travelers in advance through an online service. At their expense, the car owner compensates for fuel costs, but does not earn money on it. The route of the trip is usually determined by the driver, sometimes by agreement with the passengers.

Carsharing Car sharing (from the English car – car) is a short-term car rental, usually provided as a b2c service. Unlike classic rental, the service is available around the clock through a mobile application, the pricing policy and other conditions are more flexible, and an additional service – parking and fuel – is included in the rental price.

Quantum technology Technologies based on the principles of quantum mechanics can become the basis of a high-tech business. Quantum algorithms can solve problems that conventional computers cannot. This will allow the development of drugs and new materials much faster. The quantum algorithms used by a quantum computer are capable of breaking traditional encryption schemes that are now used everywhere in a matter of minutes.

Company cases Ideas and discoveries become trends only when they move from theory to practice. Point innovations in the business processes of companies add up to a single stream of technological and social progress. We decompose the big picture into details, talking about each of these “points”.

Cybersecurity The goal of cybercriminals is to gain unauthorized access to personal information, copy it, modify it or destroy it. The answer must be the implementation of cybersecurity measures: protecting systems, networks and software applications from digital attacks. Cybersecurity breaches and data breaches can have negative consequences for both the individual and the organization.

kicksharing Kicksharing (from the English kick – kick, kick) – short-term rental of electric scooters. The service has been gaining popularity in developed countries with a warm climate since 2016. To start using the service, the client, as a rule, must install a mobile application and register his driver’s license or passport, credit card number in it. Scanning the scooter’s QR code through the app allows you to unlock the electronic lock. At the end of the journey, payment is debited from the client’s account. Charging the scooter is enough, as a rule, for up to 15 hours of work.

Climate change When we talk about climate change, we usually mean global warming. It leads to unpredictable weather events such as droughts, fires, floods and tsunamis. Biodiversity, agriculture and infrastructure are under threat due to climate change. The UN warns that if the temperature rises by 2-3 ℃ by 2100, the ocean will flood coastal cities and island nations.

Books Here we collect a library of Trends – a selection of useful literature, united by a common theme, or by the figure of a successful businessman, a visionary who named these books among the most beloved and useful.

Coworking Coworking (from the English coworking – cooperation) is the principle of organizing work, in which employees of different companies work in a single open quasi-office space, which contributes to the formation of common interests and culture. Coworking spaces are also called coworking spaces.

Coliving Co-living (from English co-living – cohabitation) – a special type of cohabitation, most often unrelated people, vaguely reminiscent of a commune. Coliving residents each have their own room, often work from home, while public spaces (living room, dining room, kitchen) are in collective use, and neighbors are selected based on common interests and lifestyle.

Planet colonization According to various forecasts, we will very soon live an average of 150 years. In this connection, the question arises: is there enough space for all of us to live? Looking towards the sky is also forced by numerous climatic problems that can make our planet uninhabitable. One of the solutions is space colonization – the creation of autonomous settlements outside the Earth. Potential candidates for a new home include the Moon and Mars.

Congress “ESG-(P)Evolution” In Congress”ESG-(P)Evolution”, which was held in Moscow on October 14, 2021, was attended by the heads of the largest Russian and global companies, as well as the heads of departments responsible for the ESG agenda. The event was the first major ESG forum in our country.

Conspirology With the acceleration of life and the complication of our world, people have a growing demand for the simplest possible explanations of what is actually happening. Sometimes this leads to the emergence and development of anti-science myths – attractive enough to be believed.

Corporate charity Business can also help solve serious social problems. CSR (corporate social responsibility) promotes the development of horizontal connections within the company, the development of skills and competencies of employees, and also increases brand loyalty on the part of consumers – and at the same time does not mean a lack of empathy, engagement and desire to help.

corporate education The rapid introduction of innovations and the pressure of competitors require companies to constantly improve the skills of their employees. To do this, there is corporate education in the form of lectures, seminars, trainings, case studies and business role-playing games, which are implemented on the basis of the company. It comes to the point that in some enterprises corporate education includes corporate universities and libraries.

Space tourism Very soon, mass tourist flights into space will become as common as a summer trip to the sea, many futurists predict. Already, thanks to the activities of Jeff Bezos’ Blue Origin, Elon Musk’s SpaceX and Richard Branson’s Virgin Galactic, these plans are getting closer to reality.

Kosmos The sky above our heads, where conspiracy theorists look with apprehension, expecting an alien invasion, and visionaries look with hope for the future of man as an interplanetary colonizer. Romance of the 1960s, a testing ground for the latest materials and technologies and the most daring projects of people outside the Earth.

Crowdshipping Crowdshipping (from the English crowd – crowd, shipping – delivery) is a method of delivering parcels by finding individuals ready to deliver them through the appropriate online platforms. Parcels are delivered both within the city and countries, and between continents.

cryptocurrency Digital currencies, the principle of which is based on blockchain technology. The most famous cryptocurrencies are Satoshi Nakamoto’s bitcoin and Vitalik Buterin’s “ether”.

Cultural trends In today’s world, cultural patterns, values ​​and attitudes are changing faster than ever. Traditions can change several times within even one generation. This is influenced by technological, political and cultural trends.

People of the future In order to understand what “tomorrow” will be like, it is necessary to study the younger generation already now – those who will be the main players in the future and who will live in it. We are talking about the so-called generation Z and “Alpha”: children and adolescents, many of whom are not yet ten years old.

Media streaming Media streaming is a service that allows you to broadcast your media content (photo, video, audio) to other users.

Garbage reform On January 1, 2019, a law on garbage collection came into force in our country. The goal of the waste reform is to eliminate illegal dumps and switch to separate waste collection. Sorting and recycling waste is now considered necessary in order to reuse it later. As part of the waste reform, regional operators became responsible for waste disposal.

Nanotechnology In recent decades, more and more money has been invested in the research, production and application of processes occurring at the atomic and molecular scale. Nanotechnologies are used in computer technology (hard drives, smartphones), medicine (delivery of drugs to certain cells using nanoparticles), industry (car paint), military affairs (materials that protect soldiers from chemical weapons).

Science After receiving a master’s degree or a specialist, you can enroll in graduate school. A diploma and an academic degree give the right to teach at universities, engage in research work. After that, you can apply for a PhD, which is important for those who plan to continue working in the field of education or science. Sometimes the concept refers to scientific inventions and developments of schoolchildren and students.

Scientific discoveries Scientific discoveries give rise to innovations that turn into cutting-edge products. They, in turn, move the economy, and that – the entire state. State funding for scientific research leads to the development of innovative technologies, supports economic growth and, accordingly, increases the number of full-fledged jobs.

Neural networks Instead of programming all the steps of a program, IT professionals can create a structure that contains information about what the program will need to work with. The structure is based on a huge number of parameters, and the principle of its operation resembles the human brain – hence the name “neural network”. The program performs a large number of actions, and as a result, it is determined which parameter values ​​will lead to the best result. Thus, the neural network is trained.

News Socio-economic development trends do not arise on their own, but as an accumulation of many ordinary events – these are scientific discoveries, testing of innovative devices, new initiatives and laws. Here we talk about the most important and interesting of them.

New Russian scientists They are young and bold. They are moving science right now. They are the new Russian scientists. Everyone could easily let their brains drain abroad, work in prestigious foreign universities and companies. But they chose to stay. Trends see off the year of science in our country, telling the stories of successful young scientists. New releases every week.

Cloud technologies Remote storage and remote data processing systems are available to users around the world via the Internet. Cloud storage is needed not only to keep photos and documents there. You can put absolutely any data in the cloud – applications, local drives, databases – and use them not only in the office or at home, but also outside it. For example, machine learning requires communication with cloud services where big data is processed.

Education as a business The field of education remains in demand in terms of building a business. Speaking about education as a business, it should be borne in mind that it can be entrepreneurship both online (all kinds of courses, lectures, platforms for learning the language), and offline (children’s development centers and kindergartens, coaching centers, trainings, courses, language, music, art schools).

Educational loans Financial assistance for education is not limited to grants and scholarships. You can also get an education loan. Although in 2016 the issuance of soft loans for studying at universities was suspended, on August 1, 2019, the program was restored. Now a student can apply for an educational loan for the period of study plus no more than ten years on top, the grace period on the loan lasts the entire period of study and another three months.

Educational startups In our constantly evolving digital age, it is important that there are projects that enable children and adults to acquire new knowledge and skills, combining modern technologies and traditional education. This task is performed by new promising startups. Hundreds of platforms and applications are created for different areas of education.

Online education Sometimes education can be obtained outside the classroom and direct interaction with the teacher, having only a computer or other gadget with Internet access. Online learning involves a variety of materials and an individual pace of study. Often this concept is associated with distance learning and the term e-learning.

Hazardous waste Substances that can poison the environment, explode or catch fire include radioactive waste, mercury thermometers, lamps, batteries, tires, oils, medical waste, used petroleum products. Hazardous waste cannot be thrown away with the rest of the garbage – it must be handed over to special collection points.

organic goods Products produced or grown without the use of pesticides, synthetic fertilizers, artificial food additives, GMOs and components subject to radiation are in increasing demand due to their environmental friendliness. Technologies for the production of organic food products should not harm the health of people, plants, animals and should not adversely affect the environment.

Organic farming The agricultural sector, which aims to grow organic products, is one of the fastest growing in the world. Organic farming involves abandoning the use of pesticides, plant growth regulators, synthetic fertilizers and replacing them with organic ones (manure, compost). Organic farming is also responsible for the conservation of biological diversity.

Conscious consumption In the past few years, many have taken a thoughtful approach to shopping in order to minimize the environmental impact of manufacturing. Among the principles of conscious consumption are the rejection of disposable goods, reuse, reduction in consumption, use of waste and recycling. Conscious consumption is also called ethical consumption.

Offices of the future The concept of workspace is changing along with the economic structure. Where will office workers perform their duties in a dozen or two years? Houses? In coworking spaces? In innovative spaces of the “phygital” format? There is no unequivocal answer to this question yet and it is unlikely to appear.

Coronavirus pandemic The COVID-19 pandemic has cost humanity millions of lives, while becoming the strongest shock to the socio-economic foundations in decades. Many forecasts and plans were frustrated, and other processes, long overdue, received an unexpected powerful impetus.

Pedagogy The formation of a person not least depends on upbringing, education and socialization, especially in the early stages. Modern pedagogy puts the personality and the development of the abilities inherent in it by nature at the center. The goal is to form an independent, successful, active member of society. Pedagogy faces the need to change in the new electronic environment and the development of new technologies, including in education.

Retraining Sometimes there is nowhere to develop further in your profession, or it is no longer possible. The solution may be retraining or professional retraining. New skills can help you get a new specialty or additional qualifications, and ultimately additional income. In our country, a retraining program for pre-pensioners is now relevant, within the framework of which they can receive additional vocational education that is in demand.

Going Forward Podcast We look at the present and try to understand how the near future will look like through the prism of mass culture.

Podcast “Sounds like a trend” High-quality voice acting of the best content that appears on Trends.

Podcast “I got cut” Reality podcast about how to learn a new profession and find the right job for good money. An expert in professional self-determination will help three different characters to understand themselves and build a career trajectory in an uncertain world.

Podcast “Will not write off” A new Trends podcast about how to learn throughout your life and do it with pleasure.

Podcast “What has changed? Business” In the new Trends podcast series What Has Changed? Business” we talk about how digital transformation affects the work of a modern company.

Podcast “What has changed?” The world is transforming faster than ever. Technologies change themselves, also modifying the social and cultural spheres of life. We discuss complex technologies and innovations with industry experts in simple terms.

Generations We often say that certain trends are generational factors. In fact, generational theory is applicable (and even then with reservations) in the United States, and most often it is more of a generalization than a real analytics. We understand what the “generation gap” is, which is often talked about, how to overcome it and how it affects socio-economic trends.

Forecasts of the future Futurists, visionaries, popularizers of science, trend watchers and business consultants – they all express their vision of what awaits us in the future. However, there are a great many scenarios, starting with the immortality of mankind and ending with a global catastrophe. No matter how many variants of events await us, all of them in one way or another will change people and the world around.

Predictions for 2022 Together with experts, visionaries and analysts, we sum up the results of 2021 and make plans for 2022.

Programming The rapid digitalization of the economy and everyday life is forcing people not only to use products and services, but also to understand how they work, create something of their own or “repair” it without resorting to expensive experts. The coronavirus pandemic has only accelerated the digital transformation of society. In this regard, programming skills in the 2020s will become (and are already becoming) the same comme il faut as knowledge of English in the 1990s.

Professions of the future By the middle of the XNUMXst century, a significant number of currently existing specialties will disappear or change beyond recognition. How to provide your children with a good career and not be left without a job? We analyze the most promising specialties of the new century.

Separate waste collection Sorting waste according to their type (plastic, waste paper, glass, metal, and so on) is needed in order to simplify further processing or disposal. About 90% of the contents of the trash can are recyclable. Separate collection is important for the environment – for example, 1 ton of collected waste paper can save ten trees.

Rational consumption Unlike conscious consumption, the main goal of which is to care for the environment, rational consumption is primarily focused on the financial side of the issue: how to minimize costs without reducing the quality of life.

Regulators In 2018, the Ministry of Education and Science of our country was divided into two departments – the Ministry of Education and Science itself, as well as the Ministry of Education. The first acts as a regulator in the field of higher education, scientific, technical and innovative activities. The Ministry of Education regulates the sphere of general education: schools, colleges, issues of education and social protection.

Regulators in innovation State regulation of the innovation process is carried out by the Ministry of Science and Higher Education and numerous development institutions (Investment Fund of the Russian Federation, State Corporation “Russian Corporation of Nanotechnologies”, Fund for Assistance to the Development of Small Innovative Enterprises in the Scientific and Technical Sphere, etc.). Regulators can also be regional bodies – for example, the Department of Entrepreneurship and Innovative Development of Moscow.

Ratings At its core, rating is a visual and accessible representation of analytical work.

Representation The issue of representation of different categories of people in politics, business and culture is one of the cornerstones in the modern world. Representation is both a marker and a tool for cultural change and human relations.

retail The retail sector is directly involved in the implementation of several relevant tracks of socio-economic development at once. On the one hand, it is the cultivation of conscious consumption and environmental responsibility of citizens. On the other hand, it is a field for introducing the latest technologies in the consumer market. Finally, it is a space to experiment with new business models.

Education reform The education system is constantly changing. Speaking about the reform of education, in our country they mean the improvement of the Unified State Examination, the introduction of new subjects, the emergence of new teacher positions. There is talk of using smartphones in schools and updating the list of professions in colleges. The framework document of the education reform is the National Project “Education”, calculated until 2024.

Робототехника Robots are programmed to perform work autonomously or semi-autonomously. They can be used in education, industry, medicine, agriculture, astronautics, everyday life and many other areas. The application of robotics in enterprises on an industrial scale is called robotization.

our country The largest country in the world in terms of area, but in terms of innovative development is closer to the middle of the list. According to the compilers of the Global Innovation Index, among the advantages of our country are human capital, a strong economy, a rich scientific and fundamental base; among the shortcomings are the overregulation of many industries and legal nihilism.

Self-education Education can be obtained independently, outside the walls of any educational institution and without the help of a teacher. Self-education is a purposeful process, the importance of which is realized by the student himself. It may not concern a specific professional activity of a person and pass through a lifetime. The disadvantages of self-education are the lack of feedback from a mentor or teacher and unsystematic nature, the advantages are an individual approach and self-organization.

Sberbank The leader of the Russian banking sector (about 45% of all deposits of the population) and the largest company in the domestic stock market, Sberbank renamed itself Sberbank in the fall of 2020, which marks the company’s move away from purely banking services towards an ecosystem approach. Sber now combines dozens of projects, from media streaming and pharmacies to robotics and cloud computing.

Swap Swap is an event where people bring unnecessary things (often clothes) and, if they wish, can take something in return.

garbage burning Thermal treatment of waste reduces the number of landfills, and incinerators, with the right investment, can convert waste into energy. But even the cleanest incineration plant emits a large amount of hazardous compounds into the atmosphere, including dioxins, heavy metals and nitrogen oxide.

Conservation of forests Forests are cut and burned much faster than new ones can grow. It takes several decades for a new one to appear on the site of the destroyed forest area – and, moreover, only for economic purposes. Complete restoration of the ecosystem is impossible. The forest conservation policy includes the creation of specially protected areas and the competent use of already developed forests.

Social entrepreneurship A social enterprise has three main features: economic sustainability, the ability to solve social problems, and most importantly, which is often forgotten, the use of innovative approaches in these solutions. By innovation, we mean not only technological innovations, but also social innovations – that which allows us to change the environment around us. What unites all this variety of forms is the role of the social mission: it is either more important than profit, or it is just as significant.

social change Marriage, retirement, insurance, friendships, careers, and families—the social structures and institutions we are accustomed to are changing as technology advances, life lengthens, and values ​​change.

Social Networks Initially, platforms for creating online questionnaires and remote communication with university friends, 15 years later, social networks have become a key tool for human communication.

Startup Often it is the newly created companies that are at the stage of development and market research that introduce innovations into their business processes and create fundamentally new (innovative) products. A fundamentally new idea is taken as the basis of a startup. Typically, startups are funded by venture capital investments.

Scholarships and grants If funds for training are not enough, financial assistance can be obtained. The grant can be designed for a long period or a short one, to compensate for all or part of the costs. Scholarships are usually awarded for good academic performance or other achievements and talents. In our country, there are many types of scholarships, including nominal ones.

Telemedicine A set of measures aimed at providing medical services in cases where the doctor and the patient are unable to interact face-to-face, includes services for remote interaction with the doctor and devices for remote monitoring of the patient’s health. Technology can facilitate patient care and improve the treatment process. For example, VR helmets can be used to treat strabismus and the consequences of various brain injuries.

Trendspotting It is important for business, the state, and technology companies to create ideas that not only meet the needs of the present, but will also be relevant in the future. To do this, there is trendspotting – the ability to see and predict trends that will be relevant tomorrow. These are new trends in the social sphere, scientific and technological progress, political and economic life.

Uberization An economic model in which the physical intermediary in the provision of a service is replaced by an online platform.

Remote work Before the 2020 pandemic, office work from home was more of an exception, an additional interesting feature of the company. Now, for hundreds of millions of employees, this has become a forced reality, and for employers, it has become an important factor in transforming their business model.

Smart city In the near future, entire cities will increasingly adopt smart technology to save citizens time and money. A smart city is unmanned vehicles, electronic displays, navigators, security systems, traffic lights with built-in video sensors that regulate traffic depending on traffic. Some big cities already have “smart” parking lots that transmit information about free spaces to a special server.

Smart House The main idea of ​​a smart home is to simplify the routine actions that we perform at home every day. “Smart” kettles, lamps, audio speakers, sensors and cameras are no longer a fantasy fiction, but a working system that everyone can build piece by piece even in their own “kopeck piece”.

Universal AI Generic AI, or strong AI, are highly autonomous systems that outperform humans in almost all jobs. In fact, an analogue of the human brain, which will be able to solve problems of an incredible scale. Now many scientists are arguing whether it is possible to create such systems, and also whether a universal artificial intelligence will be able to replace a person.

Project management In order to competently manage projects and employees, a modern manager needs to be aware of relevant tools and methods of work, as well as have success stories and, no less important, failures before his eyes.

Sustainable development A process of economic change that meets the needs of the present without compromising the well-being of future generations is sustainable development. This is a complex concept that includes the modernization of industry and infrastructure, the “green” economy, the fight against poverty and inequality. In total, there are 17 sustainable development goals set by the UN. The World Bank finances their implementation.

Study Abroad Obviously, there is an alternative to education in our country. This is study abroad, which includes pre-school education, as well as secondary, higher and additional education abroad. It is believed that this is an investment in the future, a springboard in a career. Each country has its own rules and entry requirements. So that studying abroad does not become a powerful blow to the family budget, you can try to get a grant or scholarship.

Feminism Every year the movement for women’s equality becomes a significant factor not only in public discourse, but also in economics and management.

Films “The most important of the arts for us is cinema.” In terms of social trends, the film industry is still a key area in the cultural sector. Some films anticipate scientific discoveries for years and decades, while others vividly reflect the state of society here and now.

Foodsharing Foodsharing is the transfer to those in need free of charge or on a reimbursable basis of products with an expiring shelf life. In recent years, several startups have been created in our country at once – Eatme, Food Hide, EatyEat and the like, through which restaurants and cafes can sell unsold food. Also, since 2015, in our country there has been an environmental movement of the same name, which is engaged in the regular export of unsold products from various food outlets and their sale among those in need.

Futurology in art Creative fields have always fueled interest in what awaits us tomorrow, and often anticipated technology and scientific discoveries. Fantasts have become practically pioneers in this. In art, architecture, science fiction films, you can often find a lot of ideas about the future and inspiration for the present.

Futurology as a profession A futurologist is a specific profession. It is almost never taught anywhere, but at the same time, such specialists are quite in demand in the labor market. They work in the state of companies and consult remotely. There are no professional standards in this area yet, but a futurist must have a special set of skills, including analytical and strategic thinking. You can also become a futurist by getting a more familiar specialty.

headrenting Headrenting, or staffing (from the English staff – staff) – the selection of temporary staff through online platforms.

circular economy The circular economy, which is also called cyclical or circular, is based on the principle of reuse of resources – the manufacturer must understand at the design stage of the product how it will be recycled. A product that was created within the framework of a cyclical economy should serve for a long time, and the consumer should be able to rent rather than purchase.

Digital Medicine The digital transformation of medicine includes services for remote interaction with a doctor (telemedicine) and devices for remote monitoring of a patient’s health. Thanks to digital medicine technologies, medical care for the patient can be facilitated and the treatment process can be improved. For example, VR helmets can be used to treat strabismus and the consequences of various brain injuries, while artificial intelligence helps to assess a person’s condition from photos and videos.

Digital transformation Today, business transformation using modern technologies — artificial intelligence, smart devices, blockchain, social media, and others — is a necessary condition for existence in the market. Breakthrough technologies optimize the efficiency of the company and increase its productivity. Digital transformation allows you to come up with products that are more in demand by the consumer, increase profits and increase the attractiveness of the business for investors.

private education In addition to free public educational institutions, education can be obtained in paid private ones. There are private kindergartens, schools, gymnasiums and universities. Private education, as a rule, involves an individual approach, an expanded educational program and the possibility of in-depth study of some subjects.

Magazine 01-02 / 2022 – “Man of the Future” You are reading these lines from the screen, but we still believe in “paper” and therefore we have released the anniversary issue of the magazine in a new Bucasin format – an average between a book and a magazine. With him to spend an hour in a chair, not distracted by anything. And you can also expand the folded pages into a huge timeline, which electronic displays do not yet allow. In this issue we talk about the world of the future and the man in it. As always, with the help of visionaries, scientists, businessmen and experts.

Man changing Human nature changes much more slowly than technological trends. Most of the technologies without which we cannot imagine our lives today did not exist 150 years ago, and some did not exist even 20 years ago. The human brain, both in structure and in function, remains the same as it was 35 years ago. To adapt to change, you need to have a good understanding of what is happening in the world and why.

Human versus AI Globalization, automation and technological progress are causing the disappearance of many professions. By 2022, 75 million people may lose their jobs, they will be replaced by artificial intelligence. This situation raises many questions: what will be the relationship between employees and, for example, a robot boss? What will people do, freed from routine work? Finally, can smart machines start to compete with us?

Fourth industrial revolution Industry 4.0, or the Fourth Industrial Revolution, involves a new approach to manufacturing. During the Third Industrial Revolution, electronics and information technology were used to automate manufacturing. The principle of Industry 4.0 is based on the massive introduction of information technology in industry, large-scale automation of business processes and the spread of artificial intelligence.

School education After the kindergarten, the child is waiting for the second stage – the school. School education consists of primary general education (grades 1-4), basic general education (grades 5-9) and secondary general education (grades 10-11). The goal of each stage of school education is to convey the basic general education programs and instill the skills necessary for life, choosing a profession and further admission.

Environmental regulators The problems of ecology and nature management cannot be solved without the participation of state regulators. In our country, this is done by the Ministry of Natural Resources and Ecology. It consists of five subordinate services that act as regulators in narrower areas: Rosprirodnadzor, Rosgidromet, Rosvodresursy, Rosnedra and Rosleskhoz.

Environmental awareness In a broad sense, we are talking about the perception of the world, in which one of the key factors is respect for the environment, awareness of the threats and problems that it now faces. The carriers of environmental consciousness can be both visionaries and citizens in general, as well as entire companies and institutions.

Eco-friendly transport Sustainable or “green” transport includes environmentally friendly cars (including public transport), cycling and walking. Eco-friendly vehicles minimize the impact on the environment: electric vehicles do not run on diesel and gasoline, while hybrid vehicles use an internal combustion engine combined with an electric motor.

Experience Economy Along with a product or service, our emotions enter market relations. The distribution of experiences is becoming a new sustainable trend that is at the intersection of the media business, content personalization and new technologies such as virtual reality.

Company Ecosystems The term “ecosystem” is borrowed from biology, where it means local communities of organisms that interact with each other and with the outside world, adapt and evolve. In modern management, the concept of an ecosystem is most often applied to a dynamically developing holding of many companies from different industries, often operating under an “umbrella” brand.

Ecotourism A visit by a tourist to natural areas that are practically untouched by man is called ecotourism. It involves the rejection of comfort in favor of unity with nature and complete immersion in the local culture. Ecotourism contributes to the protection of nature, because it minimizes the human impact on the environment.

Externate A student can always independently study general educational programs in an accelerated mode. An external student will help him with this. To obtain certification, he will have to take intermediate and final exams. An external student can receive both secondary and higher education. The advantage of this form is an individual approach, a reduction in the period of study and early delivery of the exam.

Endowment Trust funds are often used to finance educational institutions. Endowments are very common abroad, the largest being the Nobel and Harvard foundations. They have been in our country since 2006. The largest domestic endowment belongs to the Skolkovo business school and amounts to 4,5 billion rubles.

Energy saving At the state level, measures aimed at the efficient use of energy resources and their economical use involve the use of renewable energy sources, secondary energy resources and the use of non-energy-intensive technologies in production. At the household level, it is also necessary to introduce energy-saving technologies.