The study of the two largest representatives of modern European semiotics outlines the main principles of the Paris-Limoges school: discourse and semiotic practice are presented not in the form of static schemes, but in a dynamic aspect.
The study of the two largest representatives of modern European semiotics outlines the main principles of the Paris-Limoges school: discourse and semiotic practice are presented not in the form of static schemes, but in a dynamic aspect. The authors offer a detailed study of two fundamental human passions — avarice and jealousy — and show how they affect the construction of an utterance, the process of meaning formation. The semiotics of discourse is based on three types of logic: the logic of action, the logic of cognition, and the logic of passion. There are two columns of concepts on the cover of the book. First: stinginess, greed, stinginess, stinginess, accumulation, thrift, extravagance, extravagance, generosity, disinterestedness, generosity. Second: jealousy, affection, rivalry, competition, envy and fear, possession, enjoyment, anxiety, distrust, distrust, contempt, overestimation, honor and shame. The one who is not afraid of the abundance of scientific terms and who reads the book to the end will be rewarded: he will find out what considerations the authors were guided by, building these intricate chains of meanings.
LKI, 336 p.