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For three days the heart of Ireland and its Pints, will settle in the capital of Spain.
The way, the way to make it, how to throw it away or simply learn more about this small microcosm around beer will be a reality in the coming days November 28, 29 and 30.
El Impact Hub multispace of the city of Madrid, will be transformed into the already mythical “Guinness storehouse in Dublin“ to show the visitor the spaces and worlds that surround the elaboration, mysteries, techniques and legends that surround the quintessential black woman.
The Irish brand wants to transform the city for a day and thus collaborate in its commercial diffusion and bring the Spanish citizen closer to their “concept”From Dublin and its acclaimed Bar Gravity, cradle of roasted barley.
Know the artisanal way of production and the art of serving during the scarce minute and a half of the run time, to achieve that opaque color and smooth and cottony coating so characteristic of the “Irish cream”.
This classic ritual that revolves around the perfect pint will be in Madrid with a tour of different spaces in which users will be able to collect the well-known trajectory of the Irish brand.
The exposed brick and the forging of its windows will help us to blend them with the inhabitants of the Winter Island, which will offer the exclusivity of its licensed products GUINNESS®, crafts, merchandising, textiles …, as if we were leaving St James Gate itself.
The spaces and rooms where the visitor can move to the Island of Hibernia, as the Romans knew it, will be divided into:
- Production room.
- Cooper room.
- Throw Room.
- Storehouse
The exposed brick and the forging of its windows will help us to blend them with the inhabitants of the Winter Island, which will offer the exclusivity of its GUINNESS® licensed products, crafts, merchandising, textiles …, as if from the same St James Gate we were dating.
Irish Gastronomy.
Those who come during those days to know the Storehouse, they will be able to enjoy the exquisite island food, which from the master’s hand Justin O’Connor has traveled with the Beer to our land to discover its traditional elaborations and the most avant-garde fusions.
Traveling to Dublin without leaving the center of Madrid will be a reality of pairing, brief but intense, that will replicate the act in different European cities.