“Carthage must be destroyed!” – this phrase went down in history thanks to one ancient Roman senator, who inserted it into all his speeches on any issue. It turns out that one person is able to convince all opponents at once … if he repeats his opinion several times.
“Carthage must be destroyed!” – this phrase went down in history thanks to one ancient Roman senator, who inserted it into all his speeches on any issue. It turns out that one person is able to convince all opponents at once … if he repeats his opinion several times. An experiment conducted by American scientists Kimberley Weaver from the Virginia Polytechnic University (USA), Stephen M. Garcia and Norbert Schwarz from the University of Michigan (USA) showed that if, when discussing a controversial issue, someone he will express his point of view three times, the other participants in the dispute will get the impression that everyone else also devotes time and attention to this opinion and indirectly supports it. By repeating our words over and over again, we make them more familiar and ultimately attractive to the interlocutor. By the way, the Romans eventually sent troops to Carthage and destroyed it.