A Desperados in a Gala outfit

La Cerveza con Tequila de Desperados, dresses up to welcome the new year with a much more transgressive version of its liquid interior in motion.

The new limited edition of Desperate Flare, It is a clear bet of the beer company Heineken to dress the tequila flavored beer, with an original and very visual aspect, of waves and bright swirls inside, floating with the liquid.

Showiness, originality and above all the same flavor are the keys to the product that is presented as a limited edition with the name of Desperados Flare

A clear nod to its consumption in nightclubs, but far from exclusive, since any lover of the product can taste it in the company of their closest friends during these Christmas holidays and in the place they want.

A few days ago it was his foray into the customer service plane with the inauguration in Madrid of the first place of consumption with an interactive digital Ibeer beer shooter and now it is the turn of one of its star consumer products in nightclubs ,.

Beer now presents a new way of surprising not only those who consume it, but also those who accompany them, enjoying the captivating appearance and above all the imnotating movement of its content.

All the original flavor of a blonde lager, the result of a low temperature fermentation, but with that characteristic eccentric touch of Mexican tequila, which has given it a clear differentiation from the rest of the brand’s products.

Now, although it presents a new, more elegant look, it perfectly maintains its transgressive, curious, unexpected and, above all, exclusive identity.

Get the Perfect Flare effect of your Beer

For the enveloping movement to be perfect, it is necessary that the beer is kept at a low temperature, if it exceeds 7º, that is to say, very cold.

• We turn the bottle by taking it by the neck and turn it upside down.
• We move it vigorously 3 times to the sides so that the product mixes.
• Turn it back on its back and you will see how the waves and eddies flood the environment and its color and brightness captivates you.

A presentation in hospitality venues around the world

The product has been presented in several countries at the same time, including Spain, so that it not only shines in our lands but also in some of the European destinations where the product has its value such as Switzerland, Austria, Ireland, France, the Netherlands and Belgium, as well as on the other side of the pond in the Antilles, on the islands of Saint Lucia, Guadeloupe and Martinique.

La Desperados Beer It is part of the global portfolio of the brewing company Heineken, which continues with the renewal of the image of many of its products as well as the promotion of different editions of many of its fermentations as well as that of our previous lines

In Spain it produces and markets the brands Cruzcampo® and Amstel®, and also distributes the group’s own brands such as Heineken, Buckler 0,0®, Sol®, Affligem®, Guinness® or Paulaner®.