We are happy to sew clothes to order, make personalized engravings on watches and perfume bottles, go to individual consultations with doctors, fitness trainers and psychologists. And cosmetology has become a separate outlet for modern women.
And if massages and hardware-injection procedures are not yet so tightly integrated into our weekly schedule, then we devote time to home care every day. Three-step care (toning, nourishing, moisturizing), two-step washing (micellar water + soft foam), enzyme exfoliating powder several times a week, face masks – morning and evening … All this is our favorite beauty routine that gives us pleasant moments alone with myself!
We love taking care of ourselves so much that we come up with our own rituals for this: in times of sadness, it is enough to apply a new face mask – and life becomes more beautiful, and the new shade of lipstick received as a gift effectively changes the usual image, inspiring changes in life.
The world of beauty does not stand still, so today we will talk about identity in cosmetics – a trend that came to us from Hollywood, and also tell you which brands to buy and where to do it.
Identity is the future!
The word “identity” (from the English. identic) means a set of characteristic qualities inherent in a particular brand. If we talk about identity, it is applicable to cosmetology – it is uniqueness (identity cosmetics are always selective, there are few of them), efficiency (such products can work in completely different ways, but they bring results), natural composition (necessarily in combination with the use of new technologies) and self a brand creator whose success story inspires and whose professional interests allow you to feel his philosophy.
For example, a Spanish identity brand Alqvimia, created according to the principles of aromatherapy, belongs to Idili Liscano, a famous perfumer in his time. Creating a brand, Idili turned to the ancient traditional perfumery, combining it with modern scientific achievements. The products of this brand not only care for the skin, but also harmonize energy – this topic is a special area of Idili’s interests.
A brand history Dr Jackson’s began in African countries, manifested itself in a love of research, the study of the secrets of shamans and healers, as well as an interest in the “sausage tree”, the fruits of which were revered by local tribes for their incredible healing properties. The philosophy of compositions is components, even exotic ones, that have stood the test of time, but by no means are they disappearing. The brand now has a large eco-friendly R&D cosmetics company behind it, allowing it to evolve with the times and create high performance formulas.
You can find these and other unique brands on the first Russian marketplace of identity cosmetics, which opens beauty brands from all over the world for us!
Attention to detail
For identity brands, naturalness and a conscious approach to production are especially important components, and cruelty-free, hypoallergenic and effective are a must.
There are also a lot of vegan and organic brands in the identity – after all, going back to the beginning of the article, for many creators this is not just a hot topic, but also a philosophy of life.
For example, the BAIMS They use only Ecocert certified organic raw materials, and each of their products is packaged in a bamboo case. The collection consists of natural, delicate shades, and lipsticks are bright accents of color.
On the Identical there are also “green” brands for the smallest, for example, Inlight Beauty. The founder of the company, Dr. Mariano Spiezia, is a doctor, herbalist and homeopath, it is this philosophy that allows him to find a response and trust from caring young mothers! It is also safe to choose such products because Inlight Beauty is the first and so far the only British cosmetics brand to receive the Cosmos Organic Certification (the international standard for natural and organic cosmetics) across the entire range of skin and hair care products.
There are brands based on one key natural ingredient: brand creators mars land, for example, they relied on caffeine: this component, which has a powerful antioxidant effect, is included in all products of the brand.
By the way, you may notice that some brands use this same – the main ingredient in the name, for example: Therapi Honey Skincare (honey), Squalane (squalane), Theobroma Secret Cacao (cocoa), Cubid CBD (cannabidol), hey honey (honey).
It is the combination of a natural composition with modern technological solutions that makes it possible to achieve an effect that is often comparable to the effect of serious cosmetic procedures. So, for example, as part of an emulsion for the skin around the eyes of the Czech brand Smyssly contains the peptide argireline, which gently relaxes muscle contraction, preventing the formation of mimic wrinkles – that is, in fact, it has an effect similar to Botox, but naturally, gently.
What’s in a name?
The first marketplace for identity cosmetics are also specialized brands, the names of the creators of which are “engraved” in their compositions and formulas.
If the brand is called Dr. Tonar Cosmetics, which means that its creator, Viennese dermatologist Ursula Thonar, was actively involved in every step of its creation, from 15 years of intensive research to packaging design.
Brand name Klara Rott belongs to Clara Rott, who not only began to produce natural cosmetics, but also completely abandoned the water in the formulations, replacing it with her own flower hydrolates. The company values its reputation, and their hydrolates are 50 times more effective than standard ones, and they are also the only ones in the Czech Republic who are engaged in such production on their own.
Summing up
Buying on Identicos is a guarantee that you have an original and not a fake, because you receive an order directly from the manufacturer! On the site you can find care products, decorative cosmetics, perfumes and health products from the USA, Canada, France, Great Britain, Norway, South Korea and other countries. Most of the brands are well known in their homeland, and they are presented on the Russian market for the first time. Now there are about 100 brands in the Identicos.ru collection, and their number is constantly growing. Thus, we are becoming active observers of the emergence in Russia of a trend that has already captured Hollywood, – identity.
Until the end of February there is a 50% discount on the first order and delivery on all brands and products of the marketplace.