In the XNUMXst century, South Korea and Japan have become real trendsetters in the beauty industry. We list some of the products created by European brands, taking into account popular Asian trends.
Hydrophilic oil
“Washed-smeared-free” – for Koreans, this approach will seem barbaric. For them, skin care is a multi-stage ritual that requires the use of many cosmetic products. It is unlikely that we will have enough patience and time to apply 5-6 products on the face with the necessary breaks, but the double washing system in Europe was accepted with a bang.
Its essence lies in the fact that first, make-up and impurities are dissolved with the help of a special oil, and then it is all washed off with water and gel. For make-up removal, that is, the first phase is responsible just hydrophilic oil. It easily copes with decorative cosmetics and is easily washed off, turning into an emulsion upon contact with water.
Hydrophilic oil for oily skin, Porefinist Fresh, Shu Uemura resembles a tonic and is freely distributed over the face, removing not only makeup, but also excess sebum. In the composition – extracts of bitter cherries and sakura leaves.
Oil for removing make-up and cleansing the skin of the face Midnight Recovery Botanical Cleansing Oil, Kiehl’s has an excellent composition: evening primrose oil, lavender essential oil and squalane provide a pleasant and high-quality cleansing in every respect.
Maslo Biosource Total Renew Oil, Biotherm Transforms into foam on contact with water and removes make-up at once. In the composition – extract of brown algae sugary kelp, passion fruit oil, apricot, corn and rice bran.
BB Cream
Blemish or Beauty Balm was actually invented in Europe, but began its triumphant march around the world from Asian shores. They quickly realized the benefits of care that combined:
moisturizing;
light toning;
High SPF protects the skin from ultraviolet radiation, which provokes the formation of age spots. They are more feared in Asia than wrinkles.
BB-cream, SPF 50, Kiehl’s optically evens out skin tone, and over time really improves its appearance. Presented in 5 shades.
BB cream for sensitive skin Hydreane BB, SPF 20, La Roche-Posay enriched with lipids of nourishing oils (apricot kernel, maize, passion fruit, shea butter). Helps reactive skin feel better and look great throughout the day.
BB-cream 5-in-1 “Clean Skin Active”, Garnier addressed mainly to oily skin prone to inflammation. Conceals and reduces pimples over time for clear, smooth, well-groomed and healthy-looking skin.
Couchon
This format was not immediately accepted in Europe. But when they figured out what was what, the popularity of the cushion began to grow exponentially. Its distribution was greatly helped by luxury European brands that created the best representatives of the genre.
The peculiarity of tonal cushions is that they have not only corrective, but also caring properties. And they contain a high SPF.
Teint Idole Ultra Cushion Long-lasting Compact Fluid Cushion, SPF 50, Lancôme possesses resistance, gives the skin a satin smoothness and radiance.
Skin Ink Cushion, SPF 29, Yves Saint Laurent Can be used as a foundation or as a top coat for a radiant effect.
Lightbulb Cushion Moisturizing Primer, SPF 38, Shu Uemura – a multifunctional product for those who are looking for the effect “all at once”. It can be used as a primer, BB cream and mattifier to control shine throughout the day. Sponge with a special coating absorbs excess sebum.
Night mask
She is also Sleeping Pack – an Asian trend that was one of the first to be picked up by European luxury. Now almost all brands have night masks. These products are often not too different from a night cream. If we talk about the purity of the genre, then Asian night masks are a jelly-like substance that is not immediately, but eventually absorbed without a trace and “pumps” the cells with moisture all night.
Night mask to eliminate signs of fatigue Énergie De Vie, Lancôme with an energy cocktail of extracts of goji berries, lemon balm and gentian and a powerful moisturizing effect, it transforms the skin in just one night.
Night mask for protection against aggressive environmental factors Cilantro & Orange Extract Pollutant Defending Masque, Kiehl’s helps to recover even oily skin, visibly evens out the relief and tone. Contains Chinese parsley extract (which has the ability to strengthen the protective barrier), bitter orange extract (antioxidant) and AHAs.
Night mask, restoring skin elasticity, Aquasource Everplump Night, Biotherm – Deep Blue Night Algae Gel has become a bestseller for its ability to smooth the skin from within, saturating it with moisture.
Buster
The concentrate, which enhances the effect of the cream, allows you to diversify the care and adapt it to the needs of the skin as much as possible. Boosters are characterized by an extremely concise composition and a high concentration of active ingredients.
So far, this trend is only gaining momentum.
© Vichy
LiftActiv Antioxidant Youth Concentrate, Vichy contains 15% pure vitamin C, vitamin E, maritime pine polyphenols, neohesperidin and low molecular weight hyaluronic acid. Neutralizes oxidative stress, thereby preventing premature aging. Reduces wrinkles, makes the skin supple.
Multimasking
We learned to use masks once a week a long time ago, but applying several masks at the same time for different parts of the face is an invention of Asian women. Now almost every girl in the arsenal has at least two masks for simultaneous application:
clay matting for oily T-zone;
moisturizing gel – for the skin of the cheeks.
This is the classic and easiest option. But there are a lot of combinations.
Masks of the “Magic Clay” series, L’Oreal Paris – multi-colored cleansing masks based on three types of clay look very impressive on the face. And they work efficiently.
Essentsiya
It is a cross between a tonic and a serum. It is applied just after the toner and before the serum. The main function is hydration. In Asia, every girl knows that without this remedy, effective care is out of the question.
Soothing and hydrating Hydra Zen Essence, Lancôme fills with moisture, relieves the feeling of tightness and discomfort. Suitable for all skin types.
Essence with iris extract Iris Extract Activating Treatment Essence, Kiehl’s – one of the first essences that appeared on the European (and certainly on the Russian) market. Thanks to the extract of the Florentine iris root and hyaluronic acid, it has a moisturizing and anti-aging effect, and also has a light exfoliating and renewing effect.
Mask on a woven basis
Sheet masks with slits for the eyes and lips, soaked in moisturizing gel or serum, were also used in the West, but only in beauty salons as part of professional care. Asians have proven that they can be used at home – at least every day. The composition of homemade masks is simple: the list of ingredients mainly includes hydrofixers that attract and retain moisture. And you don’t need more.
© Garnier
Sheet mask “Moisturizing + Aquabomb” Garnier with hyaluronic acid intensively moisturizes the skin of any type.