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When we enter a supermarket, we find ourselves in the midst of an abundance of goods – both necessary and unnecessary. Psychologically savvy marketers do everything to ensure that, in addition to the main product list, we buy as much as possible. Every time you put goods into carts, you should think – is this a deliberate choice or is it imposed by advertising?
1. Attractive lettering
All sorts of warnings on labels and banners, which are initially a well-known truth, are intended to grab our attention. For example, vegetable oil is non-GMO and cholesterol-free, although no other vegetable oil can exist in nature. But it is precisely such obsessive advertising that drives our impulsive desires to purchase the correct and harmless product.
We completely avoid genetically modified products, like leprosy. But many products a priori cannot contain altered genes, since they were grown or harvested in the wild, where humans did not intervene.
2. “Useful” products
The most popular label on food is “no preservatives”. Our hand automatically reaches for eco-products, although such an inscription does not mean benefits at all. After all, added sugar is essentially a preservative and will not make our body healthier.
Another emphasis that is made to attract attention, the lettering is rustic, ecological. Not all products can be grown in villages or ecologically clean areas to such a large consumption volume. And it should be understood that hundreds of eggs in a supermarket are by no means the property of village laying hens, but a simple publicity stunt.
Nothing raises the rating of a product like its approval by reputable organizations – the community of the best moms, the ministry of health, the institutes of health and quality. Various organizations are interested in giving such recommendations for monetary reward or mutual advertising, and often they are not responsible for the quality and composition of products.
4. All at a reduced price
Promotions with cheapening of goods force people to buy food for future use, although over a long time they can deteriorate and end up in the trash can. Always focus on your grocery basket and be guided by a pre-compiled list of products, and not by the desire to profitably purchase an unnecessary product for a promotion.
5. Invalid grand total
Carrying groceries to the checkout, tired of shopping, customers are ready to quickly receive and pay the check. Very often the price at the checkout does not correspond to the declared price on the shelf, but fatigue and indifference overlook these discrepancies. A rare principled buyer will fight to the last penny for his goods, while the majority will ignore inaccuracies in the price, which is what large stores use.
6. Similar label designs
Some obscure brands design logos and labels similar to those of well-known promoted manufacturers. The picture in our minds more or less coincided – and the goods are in our basket, also at a pleasantly discounted price.
7. A place in the sun
It is believed that the goods that the store needs to sell quickly is at the level of our eyes. And on the lower or upper shelves, the same product can be of better quality and cheaper. Often, our laziness does not allow us to bend over or stretch our hand once again. The same applies to perishable products – the freshest is in the back of the refrigerator. And on the edge – expiring products.
Recall that earlier we talked about which 7 products are better not to buy in the supermarket, and also admired what creative marketing ploy the dog food seller went to in order to sell more of it.