16 hottest beauty novelties of September

Every month, the editorial staff of Wday.ru talks about the best new products and brand launches in decorative and care cosmetics.

In the first month of autumn, we were delighted with a light alarm clock, a cloth mask that can be pulled over the ears, and a Japanese cherry blossom treatment. What else? Read below.

Blithe pressed and liquid serum, from 3299 rubles.

Two new products of the iconic Korean brand Blithe arrived in Russia – pressed cream serum with chaga (yes, this is such a mushroom) Tundra Chuga and a liquid analogue with nine seeds 9 Essential Seeds for fans of more traditional textures. It contains chia, fennel, quinoa, lotus, grape, baobab seeds. They reduce the appearance of blackheads and age spots and even out skin tone.

The pressed serum is suitable for travelers – it even fits into hand luggage and without a gap will help out on the plane or train, nourishing the skin. All ingredients of the serum cream undergo a long-term fermentation process, and then freeze for 36 hours.

Day cream Hydra Filler Mat, Filorga, from 2900 rubles

The French brand is known for its business-like approach to beauty. His night peeling mask became a legend after it hit the market. As for the novelty, two types of hyaluronic acid give both an immediate visible and prolonged effect. The main advantage is moisturizing without oily sheen: the cream does not clog pores and at the same time does not provoke the production of sebum, as is often the case with matting agents. Svertiamarin (centaury molecule) helps to smooth the skin microrelief.

L`Intemporel Blossom, Givenchy, from 2580 rub.

Givenchy L`Intemporel Blossom Radiance Serum

A new line of care cosmetics for young skin – light pink L`Intemporel Blossom. Like the age line of the brand, the compositions are based on the beneficial properties of the immortelle – a plant that lives and blooms even in cold weather. A light serum with pink granules, a day cream and a skincare highlighter, which you can dwell on. This is a rich pink balm that simultaneously fights early wrinkles, cares for the delicate skin of the eyelids and gives a very real radiance. Unlike most cream highlighters, it can be applied to the eyelids – it is completely absorbed without leaving a film behind.

Also in the fall Givenchy invites us to take care of the eyelashes. The brand came out with a starter mask for Base Mascara Perfecto mascara, which can be used independently, at night. It strengthens the hair and allows the mascara to fit perfectly, providing more volume.

Hair dryer BaByliss PRO Rapido with a Ferrari motor, 12 390 rubles.

The motor, developed jointly with the automobile concern Ferrari, turned out to be very light – the hairdryer, according to the assurances of the manufacturers, will not burden the hand of even hairdressers who are forced to spend most of the day with it. The turbine is slightly narrower and more compact than previous Babyliss models, and the nozzles allow you to adjust the air flow configuration. In addition to the ionization function, which allows you to charge oxygen molecules with ionic particles to prevent electrification, the device has a Healthy Hair function. Cold air mixes with hot air in exactly the right proportion so as not to burn hair, at any power of the hair dryer.

New range Sakura, Evidens de Beaute, price upon request

The premium Japanese brand has presented its line for young skin in Russia. The main ingredient is sakura flowers, which have an antioxidant effect and contain copper, iron, magnesium, potassium, and folic acid. In addition, the composition contains an extract of gingko biloba – an ancient oriental plant that lives for about 1000 years. They are the only deciduous trees that have survived the atomic bombing of Japan. The fragrance of the line is worth noting: a whole pyramid of aroma, everything is as it should be in perfumery. Lemon and black currant in the top notes, sakura, rose and geranium in the heart notes, and warm incense and musk leave a trail on the skin.

Stick and powder Dermablend, Vichy, from 1750 rubles.

Mineral powder has a longer shelf life than conventional powder and consists of compressed powdered minerals without the addition of silicone. It is ideal for oily and combination skin, since less harmful bacteria grow on its surface: there is no organic matter, which means there is nothing to eat. It is also enriched with salicylic acid, zinc gluconate, vitamin E. The stick with a creamy texture helps to hide imperfections – it can be applied as a point or shade large areas on the face.

Collection Catrice Blessing Browns, Catrice, from 257 rubles.

The brand’s autumn collection is based on all shades of brown – hot caramel, mahogany, plum and chocolate. Cream lipstick, satin gloss and matte lip liner can be matched, while Catrice offers contrasting metallic lip liners in gold and silver on top.

Line “Damascus pomegranate and lychee”, Gloria, from 450 rubles.

In the range of the brand’s care products, there is a replenishment – shower gel and milk with the aroma of fresh and tart pomegranate with bright notes of lychee. The gel is bright scarlet in color, foams well and is easily washed off, and the milk takes care of the skin and prevents it from peeling. Eleutherococcus in the composition improves the microcirculation of the subcutaneous tissue.

Foam for washing “Divine Immortelle”, L’Occitane, 3990 rubles.

Enriched with Vitamin E and Immortelle essential oil extract, the foam gently and delicately removes makeup and cleanses the face. Like all products in the range, it has a delicate aroma and does not dry out the skin. Works well both solo and in a duet with any micellar water – the foam can be washed off both night care in the morning and daytime makeup in the evening.

Renewal of the Multi Intensif range, Clarins, price upon request

A smoothing emollient fluid for all skin types, Multi-Intensive, has been added to the line. He begins the post-cleansing ritual and prepares the skin for the application of the serum and cream. The light gel-like texture allows it to be absorbed in seconds, it is enough to spread the fluid over the palms, and then apply with patting movements on the face. The composition contains horse chestnut extract, which has draining properties, as well as harungan from the island of Madagascar and oats.

The sheet mask is the second novelty with an oriental accent, because it was from there that they came to the European market along with a two-step cleansing. The mask has a special attachment to the ears and will not fall off even with active wear. Each mask sachet contains 30 ml of anti-aging active serum.

Body cream Dolce Milk, Steam Cream, 875 rubles.

In L’Etoile, the line of the Korean brand Dolce Milk is replenished – a miniature cream with a velvety texture that is instantly absorbed. It is made using Steam technology – the water and oil phases are mixed with steam. This allows the skin to be nourished without overloading it with a rich texture. In other words, the cream is very light and will not leave a noticeable film on the surface and skin, only the scent. By the way, there are three of them – almonds and coconut, apple and tropical fruits. The 75 ml colored jar allows you to take the product with you both in hand luggage and in the gym.

Double Wear Nude, Estee Lauder, SPF 30, 3950 руб.

The tone was adapted for the effect of “make-up without makeup” – now it will not be felt at all on the face. A liquid foundation is recommended to first shake well, and then apply to the face with your fingers or a flat synthetic brush. There are a total of 9 shades in the palette with a neutral beige undertone, they can be layered, achieving the desired density.

The renewed complex includes hyaluronic acid and sugary kelp, which helps to eliminate oily sheen, while the moisturizing complex based on red fruits evens out the texture of the skin.

Night two-phase peeling Visionnaire Crescendo, Lancome, 4980 rubles.

Two-stage peeling, according to the promises of the manufacturers, can replace the autumn course of procedures at the beautician. It needs to be used overnight for 28 days, half of which will be fruit acids and quinoa shell extract. They act gently on the skin, preparing it for an active exfoliation process.

Further, from the 15th night, glycolic and salicylic acids come into play – they begin to cleanse the skin of dead cells. The wrinkles are less closed and the complexion is improved.

Along with peeling, the brand’s experts recommend using a day cream with SPF-30 – it will help to avoid hyperpigmentation that occurs due to exposure to sunlight on new young skin.

Matting mask Effaclar, La-Roche-Posay, 821 rubles.

One of the brand’s specialties is the care of oily and combination skin – the Effaclar range is traditionally one of the most demanded on the market. La-Roshe Posay knows that a purifying mattifying mask should not dry out the skin, it will only make the problem worse.

Therefore, the mask delicately prevents a large production of sebum. The composition contains two types of clay and thermal water. Applied for a couple of minutes and then rinsed off – they promise to reduce visible pores and cleanse even invisible impurities.

Purifying mask CARBON MASK, Mixit, 545 rubles.

The charcoal mask contains D-panthenol and arnica extract, together they help to stop inflammations that are present on the skin and prevent the development of new ones. Kaolin (white clay) tightens the pores, cleansing them first. Schisandra and St. John’s wort additionally disinfect the skin.

Light alarm clock Philips Wake-up Light, from 6990 rubles.

A smart alarm clock for people with seasonal affective disorder. It simulates dawn, thus making it easier to wake up at night. The shape of the device looks like a small sun – it is recommended to lightly touch the round ball with your palm to postpone the awakening. The sounds of birds and the sound of the surf are preset as melodies. Also, the device will help you go to sleep: it has a “Sunset” function, when the sun disc slowly turns red and the sound becomes quieter.

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