Nowadays there are two ways to popularize a new type of makeup: through street style or through Fashion Weeks. In one and the other case, make-up artists try to come up with an original and unbroken make-up that will correspond to the spirit of the times. We tell you about the best trends and beauty looks with backstages of the World Fashion Weeks.
New smokey ice
Now we are doing even more casual smokey than before. To make it beautiful, you need to understand where we are shading – we “pull” the round eyes to the temples (like in Antonio Marras models), and we make the narrow ones wider, shading the shadows up (a great example is Elie Saab and Balmain). Cream shadows have made life much easier for us – they are easier to layer and distribute over the eyelid, without losing the richness of color than dry textures. As for the color, Andreas Kronthaler for Vivienne Westwood and Oscar de la Renta have interesting bright solutions. We learn to make classics of black and dark blue by the example of MAC makeup artists at Balmain shows – with a colorless “anti-arrow” such makeup looks restrained and attractive.
Arrow deconstruction
This quite traditional make-up technique has undergone a transformation – now we are not tied either to the shape, or to the size, or to the location of the arrow. You can lightly smear on the upper eyelid with blue and pearlescent shadows, as was the case at the Mary Katrantzou show, you can put a laconic accent with scarlet eyeliner (the outer corner of the upper eyelid is seen in Desigual, a more traditional approach – in Hussein Chalayan.
Lower eyelid
For several seasons, the lower eyeliner has not gone out of fashion. But this difficult-to-wear beauty trend for a long time remained only a catwalk option – in Russia, stereotypes about makeup are too developed to wear it confidently and without sidelong glances. Now you can easily adapt it – a rather oily strip of the product is shaded, mimicking the growth of the lower eyelashes, like in the JOUR / NÉ models, or it is carried out clearly, like in Cleopatra and the moles from the Kenzo show. By the way, you can adopt a slightly feverish blush from them – together these trends will “shoot” on the naked face.
Wet footprint
Yes, this is the same glow that we all love, only now it is accompanied by blush. Taking inspiration from photos from the Stephen Webster and Max Mara shows – we shade the product not only on the cheekbones, but also go down a little.
Fuzzy lips
Several designers have resorted to the old and proven trick of shading the lip contour: this can be seen in Preen and Giambattista Valli. To repeat is as easy as shelling pears, but blurring the contour is only at the middle of the lips, without going into the corners.