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Hello dear blog readers! Image formation is the first thing a person who has decided to realize himself and gain recognition must do. It plays a seemingly imperceptible at first glance, but in fact a very significant role. Hard work, coping skills, negotiation skills, luck and creative ideas are not always the key to success. Sometimes it happens that services or goods are provided at the best level and of excellent quality, but there are no customers, and no one wants to do business together.
And if you take this issue seriously, then the problem with the presence of partners or consumers will disappear completely. The image will subsequently work for you. And today I will share the main technologies and secrets that will help create the image of a business person.
Imaging technologies
self-knowledge
The first thing to do is to study yourself. That is, professional skills, external data, resources, opportunities and limitations. Approach this issue objectively, and sometimes critically. Because the task is to ensure that your advantages are not on the sidelines, but are visible at first sight even to an amateur in business matters. There are a lot of means for self-knowledge, starting with tests and questionnaires, and ending with a brainstorming session with a notebook in hand. Collecting feedback from others, preferably close or authoritative for you, is also suitable.
In addition to everything, you can take a test of your potential and success.
Color spectrum
Colors have different effects on people. For example, red is energizing and would not be appropriate, for example, to advertise a relaxing massage. Determine what exactly you want to broadcast to customers, and what feelings to evoke when meeting.
If you want to show that you are a leader, and reliability and stability are the main features of your character, choose gray. It is considered neutral, but at the same time indicates professionalism and business qualities. Purple is the color of creativity and green is development.
But consider personal characteristics so that the chosen color scheme does not work against you. A person looks organic and in his place, if he likes his image, and he feels comfortable.
Psychological picture
Have you noticed that twins usually have different personalities, despite the identical appearance? And then they will make an impression differently, and relations with each will be built differently. Some are softer, some are tougher and more assertive. It is easier to communicate with someone, but you want to stay away from someone.
Think about what key characteristics are most relevant in your chosen profession. Are they present in your internal structure of personality? Temperament? It is difficult for an introvert to engage in active sales, as anxiety and resistance go off scale with each new contact, and this deprives them of strength and energy. How can you attract attention, what do you do best?
Having made your psychological portrait, learn to display your advantages outwardly through facial expressions, gestures and intonation. So that you can be distinguished even from a twin, if any. Walking and from a distance. You will learn more about the process of non-verbal projection of the necessary information here.
Business suit
Despite the fact that modern society promotes freedom, in the business world the ability to respect boundaries is valued. And honor the rules created by the ancestors. I mean the need to look neat, formal, given the new fashion trends. If earlier the suit had to be sewn in such a way that, up to millimeters, it corresponded to how it should “sit”. Now it is allowed to make small adjustments to make it more comfortable. For example, you can get by with a shirt and jacket, sometimes without it, instead of the mandatory three-piece suit. Appearance is a business card, so choose clothes in such a way as to make only a good impression.
stage costume
In the business world, gentleness and vulnerability are not particularly valued, and not every businessman can boast of his determination and fearlessness. So treat your social role like a «stage costume» to stay true to your identity while still achieving your intended goals. If you like bright clothes and sporty style — allow yourself to relax, but at home, during holidays, weekends.
Healthy lifestyle
Individuals who take care of themselves, eat right and exercise get attention. They show that they have a strong will, as well as good health, in order to withstand stress and overcome difficulties. Yes, and it is much more pleasant to cooperate with a person who has a toned athletic figure and a blush on his cheeks than with the owner of a beer tummy, suffering from profuse sweating due to excess weight. Follow this link for great tips on how to start living a healthy lifestyle.
Publicity
During the day, you may have many intersections with people, acquaintances and situations where ingenuity and resourcefulness will be required. And shyness, the inability to connect pairs of words, no matter how genius you really are, will create an unpleasant impression that will be displayed on the image. Improve your skills in the art of public speaking, you may have to present your services more than once, defend and argue your point of view, and so on.
Restraint
Hiding and suppressing emotions is very unhealthy. But if you demonstrate the presence of problems and difficulties with your mood, others will consider that things are not going as expected, which means that you should not be trusted as a professional. Place negative emotions, anxiety and anger in a safe environment, as a last resort, share experiences with loved ones who are able to maintain confidentiality by refraining from gossip.
So no matter how your career goes, it’s important to radiate confidence and benevolence. And even if failures are obvious, clients and partners will rely on your confidence that this is all temporary, and you know what to do. To improve the effect, learn the tricks that will help with this. You will find them here.
Communication
When talking with someone, try to choose your words carefully so that there are no doubts about your level of upbringing and the presence of high intelligence. Therefore, refrain from obscene language and harsh statements. Even if you face criticism, polite responses with a positive meaning will help you deal with objections. Learn more about how to behave in such situations by clicking here.
Be brief in your statements, do not overload the interlocutor with a large amount of information. So he will no longer understand what exactly you are trying to convey to him. Except when it is necessary to influence his psyche. In order to convince or persuade to one’s point of view, having received consent from him. This manipulation is appropriate only with those with whom you do not expect further meetings. So be careful.
By the way, you can read about speech etiquette here.
Business Correspondence also requires attention. Read the text several times before sending an email or message. This is necessary in order to understand with what intonation it can be interpreted. Double messages, incomplete topic, grammatical errors or even simple typos will play a decisive role. And not at all positive.
Self improvement
Never stop at what has been achieved, and even more so, in development. And even if you are a lawyer, taking self-defense courses or first aid will not be superfluous. And you will give the impression of a versatile person. But it is most important to attend seminars, trainings and conferences. Of course, dedicated directly to your field of activity. There you can get useful connections and improve your skills. And also take into service the techniques and techniques of colleagues who have reached the level you want.
Conclusion
And that’s all for today, dear readers! Be natural and show respect to the interlocutor, even if you do not like him. Follow the above recommendations, work hard on yourself, and over time you will form the image of a business person, a professional in your field. Good luck and accomplishments!
The material was prepared by a psychologist, Gestalt therapist, Zhuravina Alina.