Contents
Scrubs, lotions, micellar water, serums, masks, BB- and night creams – hair care has long become indistinguishable from facial rituals. What is it – a real concern for our hair or another marketing ploy of manufacturers?
Recently, new hair products shamelessly copy the names and functions of skincare products. Experts explain this by the need to convey to the consumer the importance of meticulous care for their hair. Indeed, in this we show a rare conservatism and frivolity.
“I don’t know a woman who is happy with the condition of her hair,” says Marie-Odile Patou, training manager for La Biosthetique. “But at the same time, few people show a willingness to seriously care for them. It is believed that if you add an exfoliant or a thermal protective spray to your skin care ritual, it will greatly complicate life.”
So, we are always unhappy with our hair, but we don’t want to change anything. With this in mind, manufacturers are diligently updating the composition and texture of products, making their use as pleasant and fast as possible. What borrowed from skincare for our hair brands and how to use these products?
Spring-cleaning
As the theater begins with a hanger, so hair care starts with the scalp. First of all, we are talking about peels. They both give an instant effect of freshness and lightness, and gradually relieve dandruff, loss, and reduce sebum secretion.
As in facial ranges, these products come with granules, without them, and mixed. The latter are the most effective. AHA acids and enzymes in their composition loosen the cells of the epidermis so that the scrubbing particles sweep them away along with the stubborn dirt. Believe me, weekly peeling gives amazing results.
The Quintessence of Strength
Speaking of scalp care, serums cannot be ignored. They supply it with a mass of substances that normalize the functioning of cells. If earlier such drugs were produced only for hair loss, now lotions are becoming more and more popular to reduce sebum production and relieve irritation.
“Due to the fact that most people pay attention only to the appearance of the hair, and not to their condition, the strands often become unusable. Many gloss and shine products increase sensitivity,” says Marie-Odile Patou. But if you introduce a calming or regulating concentrate into your daily care, then peace and tranquility will reign on your head. By the way, her skin ages along with the rest of her body. And if you additionally supply the skin with useful substances, you can preserve its youth for a longer time – read, the density, strength of the hair.
Let’s put on masks
Another borrowing from facial – masks. It’s not even about the classic, thick products with which we replace hair balms several times a month. Manufacturers have gone further. And now our heads are offered masks in monodoses, night remedies and fabric ones – cute “hats”, saturated with all sorts of benefits, which are put on the head after washing.
Night masks, like the face masks, combine powerful revitalizing action with a texture that leaves no residue on bed linen. They are rubbed into the ends of the strands before going to bed, and in the morning they do not need to be washed off. Just brush your hair and your hair will be happy.
Always with you
Leave-in products each brand calls in its own way. Someone adopted the replicated abbreviation BB and SS, and someone – oils, creams, lotion, milk. There are a lot of names for final care products, and the function is approximately the same: soften, protect, add shine. In the composition – vitamins, antioxidants, volatile oils, reflective particles.
By the way, marketers were prompted to release these products by female consumers from South America. According to surveys, they deliberately left the conditioner on to protect their hair from the scorching sun. But for us, despite the fact that BB and CC products are famous for their weightless texture, it is better not to overdo it with the dosage. Otherwise, the curls will hang dull, albeit well-nourished icicles.
Magnetic poles
Another trendy trend is micellar hair lines. They were launched at once by Redken, Librederm, Kérastase and Pantene Pro-V. The inspiration was, of course, analogues for the face. Micelles are microscopic negatively charged particles. Like magnets, they attract crumbs of dirt and grease, fortunately positively charged. And not only from the skin, but also from the hair.
Their main bonus is delicacy. No damage to the rod structure, paint pigments and cuticles! “Kids” are washed off without a trace – a godsend for those who like to wash their hair often.
Add colors
Borrowing the maximum from the care, hair brands “swung” and make-up. Almost every brand has bright coloring sprays. These products are easy to use and rinse off easily. But be careful with greens and blues if your hair is bleached. Eat these shades thoroughly. And there is no way to wash them yet. Well, one more confirmation of the axiom: nothing in the world is perfect.