Dr. John Philip Jones has worked in the advertising industry for forty years — seven of them he headed the advertising department at Syracuse University, USA.
Dr. John Philip Jones has worked in the advertising industry for forty years — seven of them he headed the advertising department at Syracuse University, USA. Dr. Jones is a consultant to leading advertising agencies, his books, translated into many languages of the world, are used by advertising professionals in different countries. In his current work, he analyzes popular misconceptions, breaks down stereotypes about advertising and talks about its real mechanisms of influence on us.
Omega-l, 336 p.