IKEA catalog 2012
IKEA is ready to present its new catalog to our attention. In honor of his release on August 26, 27 and 28, 2011 on the square in front of the entrance to the Central Park of Culture and Leisure named after Gorky in Moscow will host an action under the motto “All to the house.” What to expect from the new IKEA catalog?
The things we hold are dear to the stories they hold
Ikea catalog 2012
Sometimes we find it so difficult to give up some kind of fond memories, but completely non-functional things – for example, from school diaries or greeting cards. In this regard, the question often arises of where and how to store all this. It is especially relevant for those who live in small apartments. And here you cannot do without IKEA, known for its original ideas and practical solutions for arranging even a small space.
26, 27 and 28 August on the square in front of the entrance to the Central Park of Culture and Leisure named after Gorky in Moscow will host an action under the motto “All to the house”, timed to coincide with the release of the new IKEA 2012 catalog.
To support the new action, IKEA has created a site of the same name “All to Home”, where users can share stories about their “property values” and talk about how to store them. The promotion will last until October 5, 2011. A professional IKEA video will be shot based on the best story.
One of the first stories about his favorite things was voiced by the Russian writer Yevgeny Grishkovets. You can hear his stories right now on the All Home website, and you can enter the site using your mobile phone! In Moscow, billboards have already appeared with a QR code on them, when read by a camera of a mobile device, users are moved to the mobile version of the site “All Home”.
IKEA invites everyone to tell about their “material values”, hear stories about things dear to the heart of Evgeny Grishkovets and take part in the competition on the website … The things we hold are dear to the stories they hold.