Life never stands still. We are gradually changing, and everything around us is changing with us. Among other things — the products that we buy day after day for many years. They are improving, becoming more interesting, brighter and more modern. And this can not but be reflected in their appearance. We present to your attention the margarine “Generous Summer”, beloved by many housewives, in a new package.
Transformation with meaning
Creating a new packaging for margarine “Generous Summer”, the designers set themselves a complex task. On the one hand, it was important to preserve a recognizable design so that the consumer could easily and quickly find the product on the supermarket shelves among similar products from other manufacturers. On the other hand, it was necessary to create an updated image: relevant, attractive and memorable for those who see the product for the first time.
The design was worked out to the smallest detail on the basis of in-depth consumer research. He embodied a simple, clear and understandable concept — the Generous Summer brand was and remains an expert in the field of home baking. That is why a new, very symbolic element has appeared on the package — hands that confidently knead the dough. The main advantages of margarine, also stated on the package, remind of excellent quality: creamy taste, lush pastries, ruddy crust. Agree, any hostess is always important to the end result, which allows you to achieve a particular product.
We read by signs
Packaging is not just a beautiful bright wrapper designed to attract the attention of the consumer. Although, of course, this is the face of any product. The “Generous Summer” logo, made in red font on a golden-yellow background, is a brand name that creates the most recognizable image in memory. Another familiar element remained on the package, however, on the other side. These are special divisions that help to measure the desired volume of margarine, if you did not have a kitchen scale at hand.
In addition to all this, the packaging contains useful information about the product, which can be obtained at the first glance, without particularly reading into the composition of the ingredients. Each element of the new packaging is an important piece of the puzzle. The safety sign “Without hydrogenated fats” indicates that margarine does not contain harmful components for health. The sign “Manufacturer No. 1 in Russia” is also not an unfounded statement. “Generous summer” from 2008 to 2011 brought Yekaterinburg Fat Factory is awarded the title “Manufacturer No. 1 in the Russian Federation for packaged margarine, according to the Fat-and-Oil Union of Russia”. This means that housewives have been choosing and trusting this product for many years.
To the front page
There was also other useful information on the package. On the red stripe there is an examination icon “The best test lift”. This means that out of the entire product line, this particular product has this property according to the test results. Which showed that the” Generous summer ” baking rises best. Thus, the new packaging of margarine “Generous Summer” contains the most important facts about the product, which are important for a thoughtful consumer to get.
It is a valuable quality to carefully preserve traditions and at the same time keep up with the times. The brand “Generous Summer” managed to fully realize it in a new package. And this is exactly the case when it is better to try once than to read a hundred times. See for yourself. Update proven recipes, fantasize with new ideas and pamper your family with impeccable culinary creations as often as possible.
Do you want more interesting information? Visit the YouTube channel “Generous summer” and cook with pleasure!
More information about the product can be found on the special project page.